Renata Casonato
Copywriter at WMcCANN
When I was little, I was more into commercials than the news. And at the age of 7, I became a Adwoman: I got a camera from my mom. But it wasn’t until I was 24, when I joined an agency as a copywriter, that I truly understood what this job was all about.
Now you might be wondering: what about photography? Well, it’s always been with me. In fact, coincidence or not, my first big recognition in advertising came through photography: a Golden Star in Photography at the Clube de Criação Festival.
How about we keep this conversation going?
RECOGNITIONS:
⭐ Clube de Criação
🥇 Gold - Editorial Ita-no coração the beer of our São João - Photography
🥉 Bronze - Editorial Ita-no coração the beer of our São João - Art Direction
📕 Annual - Editorial Ita-no coração the beer of our São João - Photography
📕 Annual - Ita-no coração the beer of our São João - Film/Score
✏️ Shortlist - Sex Day - Art Direction
🌐 Effie BraZil
🥇 Shortlist - Sex Day
✏️ Colunistas São Paulo 🥇 Gold - Sex Day - Design
🥈 Silver - Sex Day - Promotional Material
📍JOBS:
WMcCANN / São Paulo
Fourmi / Campinas
Desafio / Campinas
✏️ SCHOOL:
Scriptwriting Training / ROTEIRARIA
Creation / CUCA
Postgraduate in Marketing / UNICAMP
Advertising / UNINTER
Linguistics / UFSCAR