CREATIVE COPYWRITER AT WMCCANN SÃO PAULO
ITA-NO CORAÇÃO
THE BEER OF OUR SÃO JOÃO. WmCCANN
Redatora
We created an ode to São João in the Northeast because Itaipava knows that it’s during this time of year that the people’s hearts beat the strongest.
The song was so catchy that we made a music video edit.
We produced a photoshoot with an artistic perspective, recreating the most iconic elements of this celebration.
We invited a Northeastern artist and created a special Itaipava can for São João.
Ita-tum tum tum this making off.