CREATIVE COPYWRITER AT WMCCANN SÃO PAULO
SEX DAY.
NO MATTER THE SITUATION,
USE A CONDOM.
WmCCANN
Redatora
We took advantage of Sex Day to run an awareness campaign. We created collectible condoms for Itaipava and invited a squad that matches the topic to talk about it on social media.
We created the 'Ita-no papo' editorial with videos specifically for TikTok.
We heated up the conversation with a cold Itaipava. And, of course, at the bar, we had the expert Penélope Nova.
The photos turned out amazing.
The illustrations that brought the beer's condoms to life.
And the results? They were hot. 🔥