CREATIVE COPYWRITER AT ALMAP/BBDO SÃO PAULO
SUMMER ITAIPAVA
WmCCANN
Redatora
IA campaign is now live, showcasing the different summers across Brazil, with a cold Itaipava. We created the "Ita-reporter" segment, showing how Brazilians enjoy summer from north to south. And, of course, we kicked off the campaign by announcing Itaipava Daylight Saving Time.
"Ita-reporter" showing how Brazilians enjoy their summer: at home, hanging out with friends, in the north region, and at the beach too.