CREATIVE COPYWRITER AT WMCCANN SÃO PAULO
SUMMER ITAIPAVA
WmCCANN
Redatora
IA campaign is now live, showcasing the different summers across Brazil, with a cold Itaipava. We created the "Ita-reporter" segment, showing how Brazilians enjoy summer from north to south. And, of course, we kicked off the campaign by announcing Itaipava Daylight Saving Time.
"Ita-reporter" showing how Brazilians enjoy their summer: at home, hanging out with friends, in the north region, and at the beach too.
To show that summer with Itaipava is different on TikTok and Instagram, we used trends to our advantage.