CREATIVE COPYWRITER AT WMCCANN SÃO PAULO
BANCO DO BRASIL & VOLLEYBALL
FOR EVERYTHING BRAZIL CAN IMAGINE.
WmCCANN
Redatora
For 30 years, Banco do Brasil has supported volleyball. So, BB deserved a campaign that would break records too: in just 24 hours, it reached over 3 million views on social media.
We created a timeline starting from 1991 to 2021, showcasing everything that happened during the time Banco do Brasil supported volleyball: Olympic achievements, lambaeróbica, technological advancements, caramel dogs, “fica cassete,” the R$ 1 note, and even the iconic R$ 10 note – who remembers?