CREATIVE COPYWRITER AT ALMAP/BBDO SÃO PAULO
YAMAHA TÉNÉRÉ
AlmapBBDO
Redatora
The Ténéré 700 is one of Yamaha’s most desired motorcycles. So desired that its pre-sale sold out in just 20 minutes in Brazil. Our campaign is an ode to the earth, showing how everything was once mud and adventure before it became asphalt and city.